Source: Editor&Publisher
By: Bill Ostendorf

A continued, gradual drop in print readership could be explained as a natural result of technological changes. But the dramatic drops experienced by newspapers in recent years have been greatly accelerated by our own, self-inflicted wounds.

We’ve mangled our print publications with ill-timed and executed news hole reductions, publishing cycle changes, staff cuts, and price increases combined with aimless redesigns, crazy Web strategies, and a lack of real innovation. As a result, our situation is much worse than it should have been.

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