By: Bill Ostendorf
A continued, gradual drop in print readership could be explained as a natural result of technological changes. But the dramatic drops experienced by newspapers in recent years have been greatly accelerated by our own, self-inflicted wounds.
We’ve mangled our print publications with ill-timed and executed news hole reductions, publishing cycle changes, staff cuts, and price increases combined with aimless redesigns, crazy Web strategies, and a lack of real innovation. As a result, our situation is much worse than it should have been.