Virtually all newspapers have websites that look good and have great functionality. So why aren’t they all producing acceptable amounts of profit? The question probably should be asked differently, “What do consumers and advertisers expect from newspapers?” Then ask, “What do they expect from the Internet?” The answers are different, but there is overlap. The area of overlap is an area of opportunity for creating a business that is needed by consumers and advertisers, and capable of creating value that translates into profits.

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