Source: marketingmag.ca

Will ‘digital first’ lead to a digital burst?

The following appears in the Dec. 12 issue of Marketing

In his bio on the Postmedia Network website, one of the responsibilities for executive vice-president of digital media Malcolm Kirk included chairing a special committee undertaking Postmedia Network’s “transformation plan.”

Kirk and two fellow Postmedia executives, chief information officer Ed Brouwer and senior vice-president, digital content strategy and managing director of Canada.com Scott Anderson, themselves became part of that transformation last month, dismissed in a management shakeup that came with the standard descriptor in such matters: “organizational changes.”

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