Category Archives: Advertising

Print cancellation is a “dose of reality” for Globe subscribers

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Source: j-source.ca

By Kelly Toughill, Business of Journalism editor

Canadian newspapers gave readers a sharp reminder this week that advertisers – not subscribers – still rule the show in print.

Four Postmedia newspapers and the Globe and Mail cancelled Labour Day publication because of low ad sales, theCanadian Press reported. Globe and Mail advertisers found out weeks ago about the change, but readers only learned Tuesday that they will not have a paper at the door Monday morning. Globe and Mail publisher and CEO Phillip Crawley said a few readers have complained about the cancellation – and the reason for it.

“Some (readers) have said, ‘Hey, what’s this about you saying it’s lack of advertising?’” Crawley said. “Well I think a dose of reality is not a bad thing. That’s the truth of the situation, so let’s not pretend it’s any other.”

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Postmedia Network and Kijiji Join Forces to Provide Expanded Automotive Listings

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Source: financialpost.com

Postmedia Network, Canada’s largest publisher of paid English language daily newspapers and Kijiji, Canada’s most popular free, local, online classifieds website, today announced that the used car listings for all 10 Postmedia daily newspaper websites* and driving.ca are now powered by Kijiji. The new automotive classifieds sites offer a mobile friendly experience.

“By working with Kijiji we have turbo-charged our listings offerings while continuing to deliver Postmedia’s great content to our audiences,” said Wendy Desmarteaux, Senior Vice President, Postmedia. “The new used car classifieds sites give audiences more than double the used car listings and enrich their shopping experience.”

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Journal Register can’t afford for legacy costs to derail Digital First progress

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Source: poynter.org

Journal Register filed for Chapter 11 bankruptcy protection Wednesday. Hey, aren’t these the same folks who have been touting as breakthroughs each step along the way of their fast-track digital transition?

Well, yes. Some will view the bankruptcy filing, the company’s second in three years, as evidence that Journal Register has been blowing smoke about how much digital revenue is there for the taking. And some will suggest that CEO John Paton may want to step back from hisconference circuit role as avatar of the industry’s future.

Paton, not surprisingly, doesn’t see it that way. His public and in-houseannouncements contend that the digital transition has been going well and should continue without a course correction. The problem, he said, is legacy costs that cannot be reduced quickly enough.

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Who advertises on news sites and how much those ads are targeted

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Source: journalism.org

Between 2011 and 2015, revenue from digital advertising in the United States is expected to grow by 40% and to overtake all other platforms by 2016.

Yet how much of that growth will go to underwrite news remains in doubt and throws into question the financial future of journalism as audience continue to migrate online. What will happen pivots in part on whether the news industry can move into the more lucrative areas of digital advertising, particularly using consumer data to target ads, persuading major legacy advertisers to also advertise online and moving into new revenue areas. read story here

 

The glitch in Postmedia’s digital switch

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Source: theglobeandmail
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Paul Godfrey escorted directors of Postmedia Network Canada Corp. (PNC.A-T10.00—-%) on a tour of the Calgary Herald earlier this year to showcase the struggling newspaper company’s digital future.

The Postmedia chief executive officer presented a remodelled newsroom where teams juggled written and visual content for the Herald’s websites, social media platforms such as Twitter and its 128-year old newspaper. The Herald has been so much “quicker off the mark” with digital initiatives, Mr. Godfrey said, that it is now one of the company’s most profitable divisions, and a beacon for change at Canada’s largest newspaper publisher.

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Don’t Redesign, Rethink

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Source: Editor&Publisher
By: Bill Ostendorf

A continued, gradual drop in print readership could be explained as a natural result of technological changes. But the dramatic drops experienced by newspapers in recent years have been greatly accelerated by our own, self-inflicted wounds.

We’ve mangled our print publications with ill-timed and executed news hole reductions, publishing cycle changes, staff cuts, and price increases combined with aimless redesigns, crazy Web strategies, and a lack of real innovation. As a result, our situation is much worse than it should have been.

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Newspaper ad optimism in the States

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Source: guardian.co.uk

There is a renewed sense of optimism among newspaper publishers in the United States and Canada who believe they are about to enjoy a better 2011.

They expect digital advertising, plus certain sectors of classified ads, will improve, according to a study by Kubas Consultants.

Its survey of more than 400 daily newspaper executives and managers across north America found expectations of digital ad sales increasing by almost 20%, with retail display growing 4.3%, and motors and employment up by 3.4%.

But national display ad revenues are projected to drop by a further 1.3% and property classified ads likely to fall by 1.7%.

Some 20% of publishers also feel confident enough to make major investments in printing systems.

But a word of warning. The Kubas report notes that in the past executives have tended to be over-optimistic in their digital ad projections.