Category : Advertising

Print cancellation is a “dose of reality” for Globe subscribers

Written on Aug, 29, 2013 by in , | Leave a comment

Source: j-source.ca By Kelly Toughill, Business of Journalism editor Canadian newspapers gave readers a sharp reminder this week that advertisers – not subscribers – still rule the show in print. Four Postmedia newspapers and the Globe and Mail cancelled Labour Day publication because of low ad sales, theCanadian Press reported. Globe and Mail advertisers found out weeks ago about the change, but readers only learned Tuesday that they …

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Postmedia Network and Kijiji Join Forces to Provide Expanded Automotive Listings

Written on Jan, 24, 2013 by in , | Leave a comment

Source: financialpost.com Postmedia Network, Canada’s largest publisher of paid English language daily newspapers and Kijiji, Canada’s most popular free, local, online classifieds website, today announced that the used car listings for all 10 Postmedia daily newspaper websites* and driving.ca are now powered by Kijiji. The new automotive classifieds sites offer a mobile friendly experience. “By working with Kijiji we have turbo-charged …

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Journal Register can’t afford for legacy costs to derail Digital First progress

Written on Sep, 06, 2012 by in , | Leave a comment

Source: poynter.org Journal Register filed for Chapter 11 bankruptcy protection Wednesday. Hey, aren’t these the same folks who have been touting as breakthroughs each step along the way of their fast-track digital transition? Well, yes. Some will view the bankruptcy filing, the company’s second in three years, as evidence that Journal Register has been blowing smoke about how much digital revenue is there …

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Who advertises on news sites and how much those ads are targeted

Written on Feb, 14, 2012 by in , , | Leave a comment

Source: journalism.org Between 2011 and 2015, revenue from digital advertising in the United States is expected to grow by 40% and to overtake all other platforms by 2016. Yet how much of that growth will go to underwrite news remains in doubt and throws into question the financial future of journalism as audience continue to migrate online. What will happen pivots …

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The glitch in Postmedia’s digital switch

Written on Sep, 30, 2011 by in , , , , , | Leave a comment

Source: theglobeandmail read entire story here Paul Godfrey escorted directors of Postmedia Network Canada Corp. (PNC.A-T10.00—-%) on a tour of the Calgary Herald earlier this year to showcase the struggling newspaper company’s digital future. The Postmedia chief executive officer presented a remodelled newsroom where teams juggled written and visual content for the Herald’s websites, social media platforms such as Twitter and …

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Don’t Redesign, Rethink

Written on Jan, 16, 2011 by in , , , , | Leave a comment

Source: Editor&Publisher By: Bill Ostendorf A continued, gradual drop in print readership could be explained as a natural result of technological changes. But the dramatic drops experienced by newspapers in recent years have been greatly accelerated by our own, self-inflicted wounds. We’ve mangled our print publications with ill-timed and executed news hole reductions, publishing cycle changes, staff cuts, and price …

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Newspaper ad optimism in the States

Written on Dec, 03, 2010 by in , , | Leave a comment

Source: guardian.co.uk There is a renewed sense of optimism among newspaper publishers in the United States and Canada who believe they are about to enjoy a better 2011. They expect digital advertising, plus certain sectors of classified ads, will improve, according to a study by Kubas Consultants. Its survey of more than 400 daily newspaper executives and managers across north …

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