The death of newspapers has been greatly exaggerated, Rotarians heard Monday.

Peter Kvarnstrom, chairman of the Canadian Newspapers Association board, told a luncheon of the Rotary Club of Kamloops that the print medium is far from extinction.

Kvarnstrom also serves as president of B.C. community media for Glacier Media Group, the B.C.-based publisher of The Daily News and 80 other community newspapers across Canada.

“We really have been our worst enemy over the last decade in reporting on our death or impending death,” Kvarnstrom said.

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