by: Alan D. Mutter
Several years ago, The Washington Post convened a series of focus groups to learn why most people younger than 45 did not subscribe to the newspaper — a problem persisting to this day throughout the overwhelmingly print-centric industry.
It’s not that people didn’t like the Post, reported the American Journalism Review in a 2005 article describing the research project. The problem was that the respondents — many of whom happily consumed news on digital devices — drew the line at piles of old newspapers cluttering up their lives. According to a Post executive quoted by the AJR, more than one respondent declared: “I don’t want that hulking thing in my house.”