Media Decoder: Traffic Bait Doesn’t Bring Ad Clicks

 A research company says the most profitable articles engage readers, with topics like unemployment and mortgage rates high on the list.

By JEREMY W. PETERS
Published: October 17, 2010
Sure, articles about Lindsay Lohan’s repeat trips to rehabilitation and Brett Favre’s purported sexual peccadilloes generate loads of reader traffic, but do they actually make decent money for the Web sites that publish them?   read entire story here

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